Research on the Short-term Precision Forecasting Model for Production and Sales

摘要：

The sales forecasting is the starting point of production and marketing activities, but the traditional sales forecasting analyzes the historical sales data and the influencing factors. With the idea of Lean-accurate Supply Chain, based on the actual of Chinas automobile production and sales as well as the characteristics of vehicle purchasing behavior, this paper puts out the short -term forecasting precision model for production and sales with the use of sales clues, and through analysis of the examples of Dongfeng Citroen brand in Shen Long Automobile Co., Ltd., testing the feasibility and accuracy of the methods and models, which will provide a scientific frame of reference for the decision-makers on production and marketing plan to provide.

关键词： clues sales funnel short-term sales forecasts

作者: Wei Wenqing Nian Jun Zhou Xing

作者单位: School of Management, Wuhan University of Technology, Wuhan ,P.R.China, 430070

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 1531-1534

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）