Analysis on Synergy Development System of the Firms R&D, Marketing and Intellectual Property

摘要：

This paper thinks the synergy development of firms R&D, market ing and intellectual property activity construct a self-organization system. Synergetics, grey relation and system science theory are employed to analyze the relations of system parts and to build a model to explore the evolution of the firms R&D, marketing and intellectual property synergy development system. The research result shows that there are clear linkage and interacting relations among firms R&D, market ing and intellectual property activity. Patent product revenue ration in sales revenue is order parameter which determinates the regular state of synergetic development system evolution. Therefore, organizational change facilitating intellectual property together with business strategy will help the better practices of the Total Innovation Management (TIM).

关键词： synergy development system model order parameter

作者: Li Wenjian Guo Longjian Xie Gang

作者单位: School of Management, Jiangsu University, Zhenjiang, P.R.China, 212013

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 1564-1568

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）