Perspective of the Innovation of Business Model Based on CESS Value Creation Model:A Case Study of YouCan

摘要：

Innovation of business model has been the practical requirement of increasingly competitive market environment on enterprises. The perspective of value creation is the core perspective of innovation of business model. In this paper, we start with the study of value creation, and bring forward the CESS value creation model. Afterwards, we take YouCan for an example, use CESS model to analyze connotation of its business model and list key factors that make contributions to its success, which can make sense to other enterprises that are in such dilemma and are in search of solutions.

关键词： business model innovation value creation CESS model YouCan

作者: Xiang Guopeng

作者单位: Modern Business Research Center, Zhejiang Gongshang University, Hangzhou, P.R.China, 310035 School of Business Administration, Zhejiang Gongshang University, Hangzhou, P.R.China, 310035

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 1704-1708

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）