“ZheShang Innovation: From “Both Individual and Popular to Stakeholder

摘要：

ZheShang is the largest commerc ial group and they create a marvelous economic myth in the world by persistent innovations, which is a tough process. Their management model of innovation is an evolutive and developmental process. This article discusses the management model of innovation about the relevant in the innovation process from the perspective of Both Ind ividual and Popularto stakeholder. Firstly, we identify the concept of Both Individual and Popular and Both Individual and Popular innovation, then analyze its advantages and weaknesses. Secondly, we introduce the concept of stakeholder and stakeholder innovation. In the end, we analy ze the process of transformation from Both Individual and Popular innovation to stakeholder innovation.

关键词： innovation both individual and popular stakeholder

作者: Sheng ya Lu qiang

作者单位: Management School, Zhijiang Gongshang University, Hangzhou, P.R.China, 310018

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 1721-1726

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）