Management Synergy Research On Customer Demand-Oriented Supply Chain
Management synergy is aimed at the realization of the whole function effect of the system. To the organization of supply chain, management synergy of supply chain means the effective use and integration of the overall supply chain resources, enhancing competitiveness and achieving the maximization of common interest. So it becomes the most realistic model of the supply chain management. This paper introduces the basic principles of supply chain synergy, summarizes the main advantages, analyzes the impact of customer demand on supply chain synergy, builds the supply chain synergic model, explores the method of implement of management synergy on customer-oriented supply chain and draws a conclusion that supply chain synergy is an effective way to win market and improve the competitiveness of enterprises.
management synergy supply chain customer demand advantage
Li Chilin Zhu Xiaohua
School of Management, Wuhan University of Technology, Wuhan,P.R.China, 430070
国际会议
4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)
武汉
英文
1819-1822
2009-08-22（万方平台首次上网日期，不代表论文的发表时间）