Study on Perceived Value

摘要：

To create maximal customer perception is becoming a strategy for business competition and development. The business managers have realized that higher customer perception is a motive for initial and repetitive buying, which is ultimately the outcome of higher business benefits. In this article, the authors analyze the necessity of perceived value, construct a model for creating perceived value and suggest some strategies on how to promote perceived value based upon analysis of the very meaning of perceived value.

关键词： perception perceived value market ing power product innovation

作者: Feng Jun Fu Wangmin

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 1887-1891

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）