Application of Data Mining in the Mmedia CRM
The media as a special service industry, CRM has gradually become its focus, is also important data mining technology fields of application. This paper mainly introduces the data mining technology in the CRM application, from the mass of data mining and deep-level analysis, which found valuable customers, using models and knowledge of customer demand fore casts for the business decision-making.
data mining media customer relationship management (CRM)
Peng Jiao Zhang Qingqing Zhang Qian
Department of Information Technology, Media Institute of Hebei, Shijiazhuang 050061, China
国际会议
第八届国际测试技术研讨会(8th International Symposium on Test and Measurement)
重庆
英文
3479-3481
2009-08-01（万方平台首次上网日期，不代表论文的发表时间）