Cross-cultural Differences in Laboratory Newsvendor Decisions

摘要：

Abstract: In this paper, we conduct a laboratory experiment using the classic newsvendor problem to study the role of culture in ordering patterns for both Chinese and American decision makers. Our main finding is that the “pull-to-center effect is more salient for Chinese than Americans, i.e., average order quantities of Chinese subjects are closer to the mean demand than those of American subjects. More specifically, compared to their American counterparts, Chinese subjects tend to order significantly less for high-profit products and significantly more for lowprofit products. A cross-cultural explanation is consistent with the observations, i.e., the Doctrine of the Mean, which is deeply embedded in Chinese culture, suggests that Chinese subjects are more likely to anchor on mean demand in newsvendor decisions than Americans. Some managerial insights are also provided for operational decisions of firms involved in global supply chains.

关键词： Newsvendor problem Cross-cultural difference The Doctrine of the Mean Behavioral Operations

作者: Yun Zhang Tianjun Feng

作者单位: School of Management Fudan University, Shanghai, P.R.China 200433

会议类型: 国际会议

会议名称: The Third International Conference on Operations and Supply Chain Management(第三届运营与供应链管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 233-239

在线出版日期: 2009-07-28（万方平台首次上网日期，不代表论文的发表时间）