Discussion on International Competitiveness of Silver Ornaments Industry of Chinas Miao——Analysis Based on Global Value Chain Theory

摘要：

The thesis adopts global value chain theory to analyze the current international competitiveness of Silver Ornaments Industry of China’s Miao from an “Enterprise micro-point of view. It takes Chinese Miao nationality’s silver ornament industry as an object to study, and tries to analyze and demonstrate that though most Chinese national characterized traditional industries are still in the least significant end of global value chain’s added value and their international competitiveness is quite weak, there is still much improving potential. The development path is moving from “both the national brands and substitution manufacture jointly share the market to “the national brands play a major role, and then to “develop the national brands without substitution manufacture. The path combines the national crafts of the silver ornaments of Miao with modern producing methods; it increases the international competence of the industry. It is a suitable path for entering into the global market. As for the current level and target of Chinese economy, the manufactures of national characterized traditional products shall quicken their industrialization steps, carry forward national culture and strengthen national brand through providing cheap and high-quality OEM products for countries all over the world, consequently establish the big-country’s advantaged Chinese national characterized traditional industries.

关键词： Global Value Chain National Characterized Traditional Industry International Competitiveness

作者: Li-min Tian Li-wen Tan

作者单位: Institute of Strategic Management Wuhan University, Hubei, China

会议类型: 国际会议

会议名称: The Third International Conference on Operations and Supply Chain Management(第三届运营与供应链管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 240-249

在线出版日期: 2009-07-28（万方平台首次上网日期，不代表论文的发表时间）