The Web versus Physical Store Decision in Franchising

摘要：

This article introduces new decision models for franchising and retailing, pertaining to the choice between an internet-based store, or a physical store.

关键词： Franchising strategy decision analysis internet retailing incentive systems royalty rates real estate retailing complezity

作者: Michael C.Nwogugu

作者单位: P.O.Box 996, Newark, NJ 07101

会议类型: 国际会议

会议名称: The Third International Conference on Operations and Supply Chain Management(第三届运营与供应链管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 552-556

在线出版日期: 2009-07-28（万方平台首次上网日期，不代表论文的发表时间）