Study of Search Engine Evaluation System Based on Advertiser-oriented Concept ——A Case Study of Baidu and Google

摘要：

This article introduces advertiser-oriented concept to search engine evaluation. We select 300 companies as a sample data and conduct a questionnaire survey in order to analyze important factors impacting on choosing SE advertisement. The analytic hierarchy process is used to establish a search engine evaluation index system. At last, Baidu and Google are taken as demonstration to verify the scientificalness of the system, so that foundation can be provided for advertisers.

关键词： Advertisers Search engine Evaluation system Advertisers AHP

作者: Xiazhong Zheng Shu Chen Jie Guo Leihong Chen

作者单位: School of Economics and Management, China Three Gorges University, Yichang, Hubei, PR China Bilingual School, Jilin Huaqiao Foreign Languages Institute, Changchun, Jilin, PR China

会议类型: 国际会议

会议名称: The Third International Conference on Operations and Supply Chain Management(第三届运营与供应链管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 772-776

在线出版日期: 2009-07-28（万方平台首次上网日期，不代表论文的发表时间）