The Factors of E-satisfaction: An Empirical Study in China

摘要：

With the ever increasing number of Chinese netizens, the proportion of sales on net in the total amount of retailing is also constantly boosted. Based on the review of relevant literature, six factors may affect the e-satisfaction: perceived risk, shopping convenience, price advantage, product quality worry, shopping experience and delivery worry. According to the empirical study, we find that, except for the perceived risk and shopping experience, other four factors all have significant influence on e-satisfaction. Furthermore, the significance of their influences can be put in turns: shopping convenience, delivery worry (reversing influence), price advantage, quality worry (reversing influence). This paper will illustrate the survey in detail and give relevant analysis and discussion.

关键词： e-shopping E-satisfaction E-commerce

作者: Shijun Wu Yongsheng Jin

作者单位: Management School of Wuhan University of Science and Technology (WUST), Wuhan, China Economics and Management School of Beijing University of Posts and Telecommunications (BUPT), Beijin

会议类型: 国际会议

会议名称: The Third International Conference on Operations and Supply Chain Management(第三届运营与供应链管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 783-788

在线出版日期: 2009-07-28（万方平台首次上网日期，不代表论文的发表时间）