The Research on Ladies Underwear Market Segmentation and Consumer Behavior in Central Plains

摘要：

This paper, through research of the lingerie market in Central Plains, segmented the Central Plains region lingerie market according to four statistical variables of age, income, occupation and respondents breast patterns, and expounded the consumer behavior of these market segments. The conclusion of this paper is that different market segments of consumer behavior have obvious difference. For example, with the growth of age consumers prefer to buy bra in shopping mall, and the female of breast plump spends more money on underwear than general women. State-funded unit workers and senior leaders of enterprises prefer to shopping malls to buying the bras, etc. In order to enhance the brand competitiveness and seize the market, that difference should be reflected in the marketing process.

关键词： Ladies Underwear Market Segmentation Consumer Behavior Clustering Analysis

作者: GAO Yashuang ZHANG Xin

作者单位: Apparel & Art Design College, Xi an Polytechnic University, P.R.China, 710048

会议类型: 国际会议

会议名称: 2009 International Institute of Applied Statistics Studies(2009 国际应用统计学术研讨会)

会议地点: 青岛

会议语种:英文

页码: 1-6

在线出版日期: 2009-07-25（万方平台首次上网日期，不代表论文的发表时间）