Empirical Research on Enterprise Structure when Market Orientation Established in Xiamen City

摘要：

Taking Xiamen enterprises as an example and basing on the theory of market orientation, the author constructs an indicator system to measure the degree of market orientation. With cluster analysis and canonical discriminant function, this paper researches on enterprise market orientation type and its influencing factors. The results indicated that as for Xiamen enterprises, there are three forms of market orientation. First, leading market orientation; Second, comprehensive market orientation which is the combination of leading and responsive market orientation; Third, low-level responsive market orientation. And it is the influence of market environment that leads to the different forms of enterprise market orientation.

关键词： Market Orientation Market Orientation Type Market Environment

作者: LIN Yuanyuan

作者单位: School of Finance and Economics, Jimei University, Xiamen, Fujian, P.R.China, 361021

会议类型: 国际会议

会议名称: 2009 International Institute of Applied Statistics Studies(2009 国际应用统计学术研讨会)

会议地点: 青岛

会议语种:英文

页码: 1-7

在线出版日期: 2009-07-25（万方平台首次上网日期，不代表论文的发表时间）