An Empirical Study on the Postal Savings Customer Value and Influencing Factors Based on Component Analysis

摘要：

Under the global financial crisis and the objective situation of the economic depression, the financial enterprises living environment is getting more and more difficult. Based on the qualitative research and mathematical tests, this paper constructed the customer value and the loyalty interaction model, and then used the survey data of postal savings customer to carry on the factorial analysis. Based on these studies, the model has been modified and tested, and this paper presented the modified evaluation model on customer value influencing factor.

关键词： Customer Value Component Analysis Empirical Analysis

作者: SUN Fang GONG Jianhua

作者单位: School of Management, Shandong University of Technology, Zibo, Shandong, 255049 School of Resources and Environmental Engineering, Shandong University of Technology, Zibo, Shandong

会议类型: 国际会议

会议名称: 2009 International Institute of Applied Statistics Studies(2009 国际应用统计学术研讨会)

会议地点: 青岛

会议语种:英文

页码: 1-6

在线出版日期: 2009-07-25（万方平台首次上网日期，不代表论文的发表时间）