Research and Application of Clustering Algorithm on Rural Channel Classification Management by China Mobile Company
In possession of great customer-data, Mobile Enterprise must transform data advantage into competitive advantage, which is not only to maximize income, but also to enhance the management system of channel. In this paper, I applied the theory of cluster analysis to discuss the use of the cluster analysis technology in the mobile market segmentation field, and by integrating the basic-data I utilized the mobile improvement K-means to set up a channel subsection model in rural areas in order to divide the rural mobile market effectively.
Clustering Algorithm Mobile providers Rural Channels K-means
ZHANG Yihua
Department of Information management Business Administration college, Jimei University Xiamen, Fujian, P.R.China,361021
国际会议
第四届国际计算机新科技与教育学术会议(2009 4th International Conference on Computer Science & Education)
南京
英文
504-508
2009-07-25（万方平台首次上网日期，不代表论文的发表时间）