The revenue sharing contract design of the closed-loop supply chain Coordination with loss-averse retailer
A two-echelon closed loop supply chain with a risk-neutral manufacture and a loss-averse retailer is established, and the impact of revenue sharing contract is analyzed in the channel, which shows that the contract can eliminate the double marginalization and risk aversion effect, and hence closed-loop supply chain with loss-averse retailer can achieve coordination. Also, the bound and rule of the contract parameters is gien. Finally, by the study of an example and the sensitivity analysis of loss-averse closed-loop supply chain coordination model based on revenue sharing contract, the effectiveness and the practical value of model is verified.
loss-averse closed-loop supply chain revenue sharing contract sensitivity analysis
Cheng-dong Shi Dun-xin Bian
School of Electric and Electronic Engineering Shandong University of Technology Zibo, Shandong, 2550 School of Electric and Electronic Engineering Shandong University of Technology Zibo, Shandong, 2550
国际会议
北京
英文
401-405
2009-07-24(万方平台首次上网日期,不代表论文的发表时间)