A Study on the Relationship between Native and Customers Information of the Enterprise

摘要：

Compared with the study based on the symmetric information between the enterprises native and exterior, the paper studies the asymmetric information by data mining of the enterprises native and exterior information, and then analyzes the relationship between them. At last, the software realization frame work is presented. The data-mining of the enterprises native information is very important for its decision and the CRM study should include the enterprises native information and should compare their native and exterior information. The example is discussed in the data-mining of customers information and the employees information.

关键词： CRM asymmetric information employees information

作者: Yuan Yongke Wang Wei

作者单位: School of Economics and Management Beijing University of Technology Beijing 100124, P.R.China Chinese North Industries Planning Institute Beijing 100053, P.R.China

会议类型: 国际会议

会议名称: The Second International Conference on Business Intelligence and Financial Engineering(BIFE 2009)(第二届商务智能与金融工程国际会议)

会议地点: 北京

会议语种:英文

页码: 497-500

在线出版日期: 2009-07-24（万方平台首次上网日期，不代表论文的发表时间）