Trust Study of E-Commerce in China Based on B2C Model

摘要：

The paper firstly elaborates e-commerce trust Issues in detail, explores the practical significance of the trust problems. Then puts forward some widespread trust problems in Chinese e-commerce and sets up a framework for Chinese e-commerce trust system according to the specific national conditions of China. Some solutions to the current trust will be given in the end of the paper.

关键词： e-commerce trust system B2C model

作者: Lihua Tao Longyi Li

作者单位: Department of E-Business South China University of Technology Guang Zhou, China

会议类型: 国际会议

会议名称: The Second International Conference on Business Intelligence and Financial Engineering(BIFE 2009)(第二届商务智能与金融工程国际会议)

会议地点: 北京

会议语种:英文

页码: 587-591

在线出版日期: 2009-07-24（万方平台首次上网日期，不代表论文的发表时间）