An Intelligent Recommendation Method of E-Commerce Based on Ontology
There are some problems, such as new product, new user and cold start etc. in the current intelligent recommendation systems of e-commerce. To solve the above problems, we applied ontology technology in the intelligent recommendation of e-commerce and proposed a new intelligent recommendation method. Firstly, the concept of ontology was introduced and the ontology of e-commerce was built. Secondly, an intelligent recommendation method of e-commerce based on ontology was put forward. Furthermore, the working principle of the proposed method was analyzed and its core processes were described. Finally, the proposed method was proved to be rational and feasible via an experiment. The intelligent recommendation method can improve the efficiency of product retrieval and customer satisfaction.
Electronic commerce knowledge management ontology intelligent recommendation
Yong Feng Hongyan Xu Xin Fang
Information College, Liaoning University, Shenyang, 110036, China
国际会议
北京
英文
592-594
2009-07-24（万方平台首次上网日期，不代表论文的发表时间）