Visual Analysis of Customer Data in Commercial Banks

摘要：

Visual data analysis involves using modern computer graphics and display tools to explore data. The use of such visual research methods has become increasingly widespread throughout the social sciences. This paper focuses on customer data in commercial banks, and aims to use visual representations and interaction techniques to provide a new vision of customer relationship management. Two key visualization techniques-parallel coordinates and treemaps-have been used in this process;thev show monotonous customer data in a more vivid way and allow more valuable information to be extracted.

关键词： data visualization bank customer parallel coordinates treemaps

作者: Kan Liu Ping Liu

作者单位: School of Information ZhongNan University of Economics and Laws Wuhan, China School of Information Management Wuhan University Wuhan, China

会议类型: 国际会议

会议名称: The Second International Conference on Business Intelligence and Financial Engineering(BIFE 2009)(第二届商务智能与金融工程国际会议)

会议地点: 北京

会议语种:英文

页码: 652-655

在线出版日期: 2009-07-24（万方平台首次上网日期，不代表论文的发表时间）