Hotel Revenue Management Theories and Applications
How to sustain hotel business operation particularly during the economic recession becomes the most significant concern of hoteliers. Hotel revenue management is discussed in this paper. By analyzing hotel revenue management based on price discrimination and expected marginal revenue theories, the article uses examples in hotel operation to illustrate the applications of hotel revenue management. The study also examines the revenue per available room (REVPAR) as a measurable indicator of hotel revenue management. Industry records show successes of hotel revenue management This paper concludes that revenue management will provide a critical contribution to the operational effectiveness of hotel enterprises in China with regards to pricing policy and room inventory control.
revenue management price discrimination ezpected marginal revenue REVPAR
Wei Wei Hoffer Lee
School of Economics and Commerce South China University of Technology Guangzhou, 510006, China Department of Leisure and Recreation study University of Waterloo Waterloo, Canada
国际会议
北京
英文
853-856
2009-07-24（万方平台首次上网日期，不代表论文的发表时间）