IT INNOVATION AND TECNOLOGY LICENSING BUSINESS STRATEGY
Two IT industry oligopoly enterprise market, the hostelling model in the expansion of the framework, the study will be an innovative manufacturer of quality network-based external innovation patent technology licensing companies to another of the fixed fee licensing strategy. This paper analyzes the degree of product innovation, network externalities, product compatibility impact on the strategy of choice. The results show that: When a greater degree of product innovation, the innovation companies will no longer be issued to another technology licensing companies; network externality intensity the closer, Innovative firms are more likely to release technology licensing; new products and old products are fully compatible, the innovative technology companies will not be issued license.
IT enterprise network ezternalities Hostelling model of technology licensing
Wenhua Chen Changqi Tao Wenna Feng
Road 99, Nanchang 330022 Ziyang Jiangxi Normal University Business School Nanchang, 330200 Jiangxi University of Finance and Economics School of Information Management
国际会议
Academy of Innovation and Entrepreneurship 2009(2009创新与创业国际学术会议)
北京
英文
16-21
2009-07-16（万方平台首次上网日期，不代表论文的发表时间）