GLOBALIZATION OF CHINESE COMPANIES: CAN INNOVATION AND ENTREPRENEURIAL STRATEGIES HELP THE CHINESE AUTOMOTIVE SECTOR?
Japanese, North American and European multinational companies dominate the world automotive business. However, Chinese companies are amongst the worlds largest manufacturers, even though their focus at present is mainly manufacturing for the large domestic market. Nevertheless, some Chinese automotive companies have ambitions to develop their international business over time. At present, most multinational automotive companies face major strategic problems. From a Chinese automotive perspective, how will these problems impact on possible international growth strategies? Specifically, can innovation help? If so, what are its key components? Equally, is there a case for a more entrepreneurial global strategy by Chinese companies? If so, what does this mean in practice? To explore these questions, we have undertaken a study of the leading global automotive companies and compared them with the leading Chinese firms from a competitive resource-based strategy perspective. Our findings suggest that innovation strategies will be problematic for Chinese automotive companies but entrepreneurial strategies may offer more scope.
Globalization Innovation Entrepreneurship China cars
Richard Lynch
Middlesex University Business School, 114 Thomas More House, London EC2Y 8BU, England
国际会议
Academy of Innovation and Entrepreneurship 2009(2009创新与创业国际学术会议)
北京
英文
88-94
2009-07-16（万方平台首次上网日期，不代表论文的发表时间）