ENTREPRENEURSHIP IN SME TOWARD GLOBAL NICHE TOP COMPANY THROUGH TWO-STEP INNOVATION STRATEGY
The global market was very advantageous for the big enterprises before. Nowadays many small and medium-sized enterprises (hereinafter abbreviated as SMEs) are very active in the global market. One of the main reasons concerning this phenomenon is explained by the rapid spread of IT (information technology). In this paper, I will search for other reasons for this phenomenon from the viewpoint of the entrepreneurship and innovation. Three Japanese companies are analyzed from the entrepreneurship and innovation viewpoint through the case study method, including interviews with top managements/executives, and then the common factors are extracted. The two-step innovation process is observed as the common factor among these three companies. The two-step innovation process is composed of, first, a small innovation and then, second, a Full Scale Innovation.
Global niche top Entrepreneurship Innovation SME
Masanori Namba
Ritsumeikan Asia Pacific University 1-1, Jumonjibaru, Beppu, Oita, Japan
国际会议
Academy of Innovation and Entrepreneurship 2009(2009创新与创业国际学术会议)
北京
英文
324-329
2009-07-16（万方平台首次上网日期，不代表论文的发表时间）