RETAIL INTERNATIONALISATION: AN EMPIRICAL RESEARCH OF HYPERMARKET IN TAIWANESE FOOD RETAIL MARKET
The purpose of this paper is to present how global food retailers using a hypermarket store format can successfully operate in the Taiwanese food retail market. This research shows the findings from an empirical cross-sectional survey of food retail internationalisation in Taiwanese hypermarkets, supermarkets and traditional markets. A phenomenological research philosophy and a mix of focus group interviews and questionnaires were adopted. The research identified six critical factors and five Taiwanese shopping clusters, which represents sources of competitive advantage for each store format, and formed the bases for constructing a conceptual framework of competitive advantage for hypermarket retailers in Taiwan. These findings are the research major contribution in providing better understanding of Taiwanese consumer perception of store image - this has series implications for global food retailers in the broad area of food retail internationalisation.
Retail internationalisation Taiwanese food retail market hypermarket consumer perception store image
Chia-Shu Lin
Department of Business Administration, Aletheia University Tamsui, Taipei, Taiwan
国际会议
Academy of Innovation and Entrepreneurship 2009(2009创新与创业国际学术会议)
北京
英文
336-355
2009-07-16（万方平台首次上网日期，不代表论文的发表时间）