Research on Reputation Field Model and Referenced Reputation Calculation Model on C2C Market

摘要：

There are shortcomings in the online reputation mechanism for the C2C market at present, the key points are how to valuate the sellers reputation level and provide reputation evaluation service to the buyer. First, the key factors about the reputation are analyzed in this paper, which are sum and the extent of time. Then, a formula to calculate the sellers reputation is put forward, by using Held theory as reference. At last, a calculation model of reference reputation on C2C market is brought forward.

关键词： reputation field model referenced reputation field theory C2C market

作者: Yang Yue Gao Jiao

作者单位: School of Media Management Communication University of China, CUC Beijing, China Business and Trade Department Northeastern University at Qinhuangdao, NEUQ Qinhuangdao, China

会议类型: 国际会议

会议名称: 2009 WASE International Conference on Information Engineering(2009年国际信息工程会议)(ICIE 2009)

会议地点: 太原

会议语种:英文

页码: 986-988

在线出版日期: 2009-07-10（万方平台首次上网日期，不代表论文的发表时间）