A Markov Process-based Model for the B2B E-commerce Trust Evaluation
In this paper, we explore the trust evaluation system of the enterprise in B2B e-commerce business and establish a trust evaluation model based on the Markov process, which includes time, the heavy-weight of transactions and the reputation of buying agents as the restraining variables. They control the five effect factors for building a stably credit evaluation model. Its confirmed that the Markov process-based model for the B2B e-commerce trust evaluation has better stability and the ability for anti-jamming through the simulation. The result of the experiment indicates we calculate the trust of selling agents factually by the trust evaluation model of this paper and reduce the risk of transaction.
Markov model trust evaluation B2B e-commerce
Zhigang Lu Wenbin Ma
Commercial College Tianjin University of Finance and Economics Tianjin, China
国际会议
2009 WASE International Conference on Information Engineering(2009年国际信息工程会议)(ICIE 2009)
太原
英文
1069-1072
2009-07-10（万方平台首次上网日期，不代表论文的发表时间）