Applications of the Strategic Marketing in the Regional Programme Documents in Tourism
The current economic crisis has also afflicted the branch of tourist movement which had been ranked among the most developing branches up to this crisis.This branch had generated the average annual growth overlapping 5％ 9.The Czech Republic (abbr the CR) belongs among countries where tourism represents an important source of entrepreneurial opportunities and revenues.Therefore it is necessary to react to this unfavourable trend on the central as well as local level.The essential change will especially consist of updating of strategic documents of tourism and using of modem tools of the strategic management and marketing.This paper is focused on the regional level of strategic planning in tourism in the CR.As a practical example it analyses the contents of the specific programme document of selected region from the strategic marketings point of view and it calls attention to the missing elements.
Lusticky,Martin Slaba,Marie
University of Economics in Prague,Faculty of Management in Jindrichuv Hradec,Jarosovska 1117/Ⅲ,Jindrichuv Hradec,37701,The Czech Republic
国际会议
PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)
深圳
英文
9-12
2009-06-01（万方平台首次上网日期，不代表论文的发表时间）