Agent Based Simulation of Consumers Purchases Decision Making of Mobile Telecommunication Products
About a decade ago,the mobile phone system began reaching the market in Indonesia.After the mobile phone GSM Indonesia successfully penetrated the market,many service providers in the telecommunications service provider made mobile telecommunications market as a competitive market and continue to change.To face the complex changes,statistical analysis and modeling based variable has weaknesses in explaining aspects of the changes caused by the behavior of consumers / individuals.This research is trying to make a prototype model to challenge the market dynamics of mobile telecommunications services and to analyze how provider can attract consumers interest to buy their product with respect to consumers value and life style using agent-based modeling and simulation.We focused on the process of change of consumer preferences mobile communication and decision-making consumer purchases of mobile telecommunication products,and how marketing strategies and knowledge gained from the social environment can affect the individual preferences and consumer purchasing decisions.Based on result of simulation,effort or marketing strategies from provider to attract the customer should be design with respect to values and life style of customer.
Putro,Utomo Sarjono Permadi,Krisna Siallagan,Manahan Novani,Santi
School of Business and Management,Bandung Institute of Technology,J1.Ganesha No 10,Bandung,West Java,Indonesia 40132
国际会议
PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)
深圳
英文
13-15
2009-06-01（万方平台首次上网日期，不代表论文的发表时间）