Ezplore Critical Success Factors and Their Impact on New Product Performance in Pharmaceutical Industry:An Empirical Study

摘要：

This study will use the industry market data from the global market intelligence leader,IMS Health,for product launched between 1998 and 2005,and will apply the path analysis method to investigate the impact of alignment of firm resource,market entry strategy and competitive advantage on new product performance.The objective is to test our research hypothesis that the better the alignment among these constructs,the better the product launch performance.The study result will aid the deeper understanding of the industry phenomenon with sound theoretical background and an innovative research model;it will also provide managerial implication to the pharmaceutical industry.

作者: Qing Cao Vicky Gu Jaeki Song

作者单位: Texas Tech University,Lubbock,TX,806 742-3919

会议类型: 国际会议

会议名称: PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)

会议地点: 深圳

会议语种:英文

页码: 22-24

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）