Importance of Service Attributes for Customers Dining at Lebanese Restaurant

摘要：

The purpose of this study was to identify important service attributes for customers dining at a Lebanese restaurant in the Washington,DC metropolitan area in the USA.The findings show that customers seem to have a hierarchy of preferences when it comes to different service attributes.A vast majority of the customers preferred high quality food and beverages served in a clean and friendly environment.Marketing implications for restaurant managers are discussed.

作者: Khan,Maryam

作者单位: Howard University

会议类型: 国际会议

会议名称: PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)

会议地点: 深圳

会议语种:英文

页码: 124-126

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）