Opportunities and Challenges for Indias Fast Food Market

摘要：

Given the popularity of quick service or fast food restaurant chains in the Indian sub-continent,this study attempted to analyze the growth potential and challenges faced by multinational food companies.The findings reveal that in order to be successful,many foreign fast food companies have to form joint ventures,respect local culture and traditions,localize and customize their menus,introduce value strategy,use local ingredients and produce,redesign their supply chain system,and reposition their products and services to appeal to the Indian consumer.

作者: Maryam Khan

作者单位: Howard University,Washington,DC,USA

会议类型: 国际会议

会议名称: PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)

会议地点: 深圳

会议语种:英文

页码: 127-129

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）