A Proposed Model for Predicting Business Tourist Retention
Over the past century,researchers have sought to conceptualize,empirically validate and extent various models of consumer behavior and retention.This paper explores the development of a model for predicting business tourist retention.Therefore the aim is to determine whether scores on a business tourism service quality scorecard (SQSC) are related to tourist retention and whether this relationship is mediated by tourist satisfaction.This model will be developed by combining the original five service quality dimensions,with the four balanced scorecard perspectives,supported with quantitative measures from the literature.Results anticipated for this study aims to offer a practical tool to tourism planners and marketers to understand the concept of the application of a SQSC as a tool on how they can improve their services continually and to predict business tourist retention and their behavior towards a business tourism4 destination.
Swart,Magdalena Roodt,Gerhard
Department of Tourism Management,University of Johannesburg,P.O.Box 524,Auckland Park,2006,Johannesb Department of Industrial Psychology and People Management,University of Johannesburg,P.O.Box 524,Auc
国际会议
PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)
深圳
英文
130-132
2009-06-01(万方平台首次上网日期,不代表论文的发表时间)