A Study on the Airline Companies Service Value of Korea

摘要：

This study measured the domestic flight service values of low cost carriers which were introduced several years ago in Korea and two major Korean air lines.According to previous studies service value influence positively the satisfaction of customers.However,the results of this study show that major airlines customers who evaluated the service value lower than low cost carriers customers were more satisfied than low cost carriers customers.This result might be originated from the unique Korean customs and culture which are much different from western culture.

作者: Young-hee Cho Min-su Kim Hee Rim Nam

作者单位: Kyonggi University,Korea Hanseo University,Seosan,Korea

会议类型: 国际会议

会议名称: PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)

会议地点: 深圳

会议语种:英文

页码: 157-159

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）