The Impact of Service Value,Price,Service Process and Service Quality on the Customers Satisfaction and Loyalty of Korean Airline Companies

摘要：

Recently,airlines in Korea are feeling the heat from the lengthy economic slump,as financially squeezed customers are unable to use flights.In spite of reducing passengers,new low cost carriers(domestic) are started in last year.In Korea Jcju Airlines and Hanseong Airlines launched their business a low cost carrier in 2006 but Hanseong Airlines closed at end of the 2008 due to the lengthy economic slump.But the Eastarjet,Jin air,and Air Busan launched in 2008.The airline industrys conditions of Korea are so much different from those of the USA because Koreas territory is so small compared with the USA.The longest distance of aviation in Korea is only 400 miles taking only one hour by air.Thus,this study discusses the economic feasibility and strategy of the low cost carrier business(domestic flights)) in Korea.

作者: Young-hee Cho Junng Hyun Lee Min Joo Chung Jiseon Jeon

作者单位: Kyonggi University,Seoul,Korea

会议类型: 国际会议

会议名称: PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)

会议地点: 深圳

会议语种:英文

页码: 160-162

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）