How Does a Tortoise Catch up With a Hare? The Case of Instant Messenger in Korea

摘要：

SK Communications entered Korean instant messenger market as a late-mover in 2001 with itsinstant messenger service NateOn. NateOn studied the nature of users accurately and gradually increased its market share through various services,and in September 2005,it succeeded in overtaking Microsofts MSN Messenger,the leading service provider at the time,as No.1 in the market.The success of NateOn is a case where a late-mover overcame the buddy-list network,a powerful competitive advantage,of the incumbent.We explore this disruption and suggests theoretical and practical implications.

作者: Lee,Sang-Myung Choi,Jcongil Yu,YoungMok

作者单位: Hanyang University,Korea Hanengdang-Dong 17,Seongdong-Gu 133- 791,Seoul,KOREA Soongsil University,Korea Sangdo-Dong 511,Dongjak-Gu,Seoul 156- 743,Korea Dankook University,Korea Anseo-Dong San29,Dongnam-Gu,Cheonan,Chungnam 330-714,Korea

会议类型: 国际会议

会议名称: PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)

会议地点: 深圳

会议语种:英文

页码: 227-229

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）