Consumers Behaviors and Their Perceptions of Quality of Life:Does Culture Matter?

摘要：

This paper investigates how culture and demographic characteristics affect quality of life.Data were collected from students in Qatar University for the reason of convenience and because the theoretical constructs are relatively new.The results show that both culture and demographic characteristics affect consumers behaviors and perceptions of quality of life.Through MANCOVA,the paper concludes that age has the most effects,and income,gender,and birthplace have the least effect.Managerial and research implications of the study are also discussed.

作者: Kassim,Norizan M.

作者单位: Department of Management and Marketing,College of Business & Economics,Qatar University,P.O.Box 2713 Doha,Qatar

会议类型: 国际会议

会议名称: PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)

会议地点: 深圳

会议语种:英文

页码: 260-262

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）