A Study on the Improvement of Blog Service Quality in Perspective of Two Factor Theory

摘要：

Most of the Blogs studies assumed that dissatisfaction is the opposite of satisfaction and bloggers who are dissatisfied with blogs does not use it,failing to explain about blog users who do not feel satisfied with their blogs but use them continually.Against this backdrop,this study conducted a survey in order to examine how the Blogs satisfactions factors selected through a prior study affect both satisfaction and dissatisfaction of users.The survey results showed that the satisfying factors are divided into four groups.According to characteristics of each group,this study suggests ways to improve and promote blog.

作者: Kim,Tae-won Park,Sang-Hyun Kim,Sang-Wook

作者单位: Graduate School of Chungbuk National University 805 Industrial Technology Research Park ＃12 Gaeshin- Senior Researcher,National Information Society Agency NIA Bldg ＃77 Mugyo-dong,Jung-gu,Seoul 100-775, Department of MIS,Chungbuk National University ＃12 Gaeshin-dong,Heungduk-gu,Cheongju,Chungbuk 361-76

会议类型: 国际会议

会议名称: PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)

会议地点: 深圳

会议语种:英文

页码: 276-278

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）