An Analytical Study of Innovation and Imitation Effects on Technology Adoption Based on Venkatramans Model

摘要：

Previous MIS studies on technology adoption have shown that information and communication technology (ICT) adoption is influenced by innovation effects such as usefulness and ease of use,both of which emphasize utilitarian-oriented values.The majority of these studies have bypassed imitation effects such as subjective norms,word of mouth,and advertising,which are associated with cultural values,social networks,and hedonic-oriented values.And most of these studies are not longitudinal but cross-sectional.

作者: Sang-Gun Lee Changsoo Kim Sang M.Lee

作者单位: College of Business Administration,Ajou University College of Business Administration,University of Nebraska,Lincoln,NE58502,USA

会议类型: 国际会议

会议名称: PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)

会议地点: 深圳

会议语种:英文

页码: 288-290

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）