A Comparative Study on Diffusion of Innovation Theory Application in Mobile Phone Adoption between Bangladesh and Korea
Korea and Bangladesh has witnessed an unparallel growth in applying mobile technology in national life.This paper intends to find out the adoption rate along with the reasons of adoption of both the country.The basis of research was application of Diffusion of Innovation Theory (DIT) which was supported by previous researchers.Finally the adoption depending factors like innovation effects and imitation effects have been revealed by the result of the data.The study attempts to explore the reasons for the early adopters like education,techno-friendly attitude and infrastructure,socio-economic status etc.and also the reasons for the late adopters like social bondage,decision biasness etc.Furthermore this study has positive efforts on assessing the adoption pattern in the cross cultural arena which can lead towards further research on Information and Communication technology (ICT) adoption.Adoption of innovation in both developing and developed countries was investigated by many researchers (Rogers,1983,Davis,1986,1989,1993,Moore & Benbasat,1991,Premkumar & Potter,1995,Agarwal & Prashad,1997,1998,1999,Venkatraman,Loh & Koh,1994,Taylor & Todd,1995,Tan & Teo,2000,Kendall et al.,2001,Sathye & Diana,2001).There are various models already famous to test the adoption of technology like TAM,Innovation Diffusion theory,Reasoned Action,Theory of Planned Behavior.In this paper we have applied the DIT as a base model to examine the adoption pattern of mobile in both the country.To do that we have used the conception of diffusion of technological innovation (Rogers 1983) and also we tried to use the concept of administrative innovation (Mahajan et al.,1988) and the adoption of corporate governance mechanism (Venkatraman et al,1994).
Islam,Mohammad Thoufiqul Sang-Gun Lee Changsoo Kim
Department of Management Studies,University of Dhaka,Bangladesh College of Business Administration,Ajou University
国际会议
PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)
深圳
英文
297-299
2009-06-01（万方平台首次上网日期，不代表论文的发表时间）