A Study on the Positioning of Online Games Using Multi-Dimensional Scaling

摘要：

The game industry of South Korea has been well-known by its speedy innovation and development.By measuring the perceived distances of the top ten games,this study placed their positions scattered on a two-dimensional map using multi-dimensional scaling.For the purpose of a pilot study,we collected data from 197 online game users in South Korea.Based on the perception map that was drawn upon the data collected from game users,we further attempted to understand the axes that draw the conceptual lines separating online games.

作者: Lee,Choong Kwon Kyoungho Jang Sangmin Jin Richard Basilisco

作者单位: Department of Management Information Systems,Keimyung University,Daegu,South Korea Department of Management Information Systems,Keimyung niversity,Daegu,South Korea

会议类型: 国际会议

会议名称: PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)

会议地点: 深圳

会议语种:英文

页码: 333-334

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）