Moderating Effects of Price on the Relationship between Trust and Price Premium in Online Open Marketplace

摘要：

Does sellers trust lead directly to price premium in online open marketplaces? The ultimate purpose of our research is to answer this research question.This paper proposed a research model and five hypotheses regarding relationships among seller trust,price,and price premium using a price attribute as a moderating variable.

作者: Joo,Jaehun Han,Junghee Yim,Jaegeol

作者单位: Department of Information Management,Dongguk University,Gyeongju-si,Gyeongsangbuk-do 780-714,South K Departement of Business Administration,Busan National University Department of Computer Science,Dongguk University,Gyeongju-si,Gyeongsangbuk- do 780-714,South Korea

会议类型: 国际会议

会议名称: PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)

会议地点: 深圳

会议语种:英文

页码: 338-340

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）