The Factors That Impacting on Online store Reputation
The online store reputation is one key source for customers purchasing decisions,and to some extent the reputation rank impacts the operational performance of the online stores.So the online stores could improve their reputation rank and performance from a better understanding of the factors influencing the reputation through adjusting their marketing strategies.From literature review and content analysis,this research found the following key factors impacting online store reputation:1) product quality,2) quality/price,3) online service,after sales service,logistics service guarantee,4) marketing orientation.
online store reputation content analysis online service
Zhang,Xiao-fei Dong,Da-hai
Dalian University of Technology Dalian University of Technology,1,2School of Management,Dalian University of Technology,Dalian 11602
国际会议
PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)
深圳
英文
344-346
2009-06-01（万方平台首次上网日期，不代表论文的发表时间）