The Roles Played by Justice in Marketing Channel Relationships

摘要：

This study focuses on the relationship between a large-scale retailer and its suppliers.It examines the role of large-scale retailers channel justice in developing long-term relationships.Three types of justice,distributive justice,procedural justice and interactive justice are investigated.The study reveals strong evidence suggesting that suppliers perceptions of justice enhance a quality relationship.Conclusions and limitations arc presented.

作者: He,He-ping

作者单位: College of Management,Shenzhen University,Shenzhen,Guangdong,P.R.China,518060

会议类型: 国际会议

会议名称: PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合泛太平洋管理学会第26届年会)

会议地点: 深圳

会议语种:英文

页码: 392-394

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）