An Ezploratory Study on E-Commerce Strategy in Small and Medium Sized Enterprises: an Ecological Niches View
Concept of ecological niche is introduced to analyze the relations of e-commerce and traditional business, the latent ecological niche and actual ecological niche, large sized enterprise and small and medium sized enterprise (SME) in this paper. The e-commerce adoptions in SMEs and their attitudes towards the use of strategies were examined. Then four strategies of e-commerce for SMEs based on Niche Theory was put forward, namely dislocation management strategies, value innovation strategies, resources expansion strategies, and utilization of the third-party e-commerce service platform strategies. Finally we suggest that SMEs within the different niches should frame different strategies to develop the e-commerce in future.
E-commerce Ecological niche Small and medium enterprises Strategy
Shen Chenglin Zhang Xinxin
School of Business Tianjin Polytechnic University Tianjin, China Tianjin Institute of Pharmaceutical Research Tianjin, China
国际会议
Second International Symposium on Electronic Commerce and Security(第二届电子商务与安全国际研究大会)(ISECS 2009)
南昌
英文
360-364
2009-05-22（万方平台首次上网日期，不代表论文的发表时间）