Intermediating Effect of Knowledge Sharing between Virtual Community System Design and E-commerce Trust: an Empirical Study from China

摘要：

Computer technology has long been considered an important factor influencing attitude and action of human being. And system design of enterprises virtual community is also an important factor influencing consumers trust in E-vendors. How system design affect consumers attitude is a multi-disciplinary research topic. Some researchers have separately studied the effect of knowledge sharing behavior and social aspect of system design on E-commerce trust. But researchers seldom further investigate the intermediating role of knowledge sharing between system design and E-commerce trust. From a knowledge sharing perspective, a theoretical model for relationship between system design, knowledge sharing and E-commerce trust is proposed. This model is examined through an empirical study involving 203 subjects using structural equation modeling techniques. Research limitations and future directions are discussed based on model fit and hypotheses test.

关键词： system design Knowledge sharing E-commerce trust Virtual community

作者: Guilin Zhou

作者单位: School of Management, Harbin Institute of Technology School of Philosophy and Public Administration, Heilongjiang University Harbin, China

会议类型: 国际会议

会议名称: Second International Symposium on Electronic Commerce and Security(第二届电子商务与安全国际研究大会)(ISECS 2009)

会议地点: 南昌

会议语种:英文

页码: 379-384

在线出版日期: 2009-05-22（万方平台首次上网日期，不代表论文的发表时间）