Research on Third-party B2B E-marketplaces Service Orientation from Global Production Networks Embeddedness of SMEs Perspective
First, this paper puts forward the construct of third-party B2B e-marketplaces service orientation from global production networks(GPN) embeddedness of Small and Medium-Sized Enterprises(SMEs) perspective; Second, through the exploratory factor analysis of 56 questionnaire data and confirmatory factor analysis of 148 questionnaire data, the study verifies the multi-dimensional construct and develops the measurement model of it. The result shows that such service orientation includes three dimensions: SMEs function matching support which measures from transaction matching, manufacturing and technology matching between SMEs and flagship enterprises; SMEs alliance construction support which measures from trust establishing, information sharing and solving problems jointly between SMEs and flagship enterprises; SMEs risk aversion support which measures from avoiding demand risk, procurement and price risk in the GPN for SMEs.
small and medium-sized enterprises(SMEs) global production networks(GPN) embeddedness third-party B2B e-marketplaces service orientation
Baoliang Hu
School of Management Hangzhou Dianzi University, HDU Hangzhou, China
国际会议
Second International Symposium on Electronic Commerce and Security(第二届电子商务与安全国际研究大会)(ISECS 2009)
南昌
英文
385-389
2009-05-22（万方平台首次上网日期，不代表论文的发表时间）