Application of Comprehensive Fuzzy Evaluation in Assessing Strategies of E-Commerce Platform

摘要：

The strategies evaluation of E-Commerce platform has affected the platform progress and development. The quality evaluation system framework of E-Commerce platform strategy indicator is established. Fuzzy evaluation index system is put forward to consider various factors. As to indexes system, comprehensive fuzzy evaluation (CFE) model and methods are setup and used to check for practical case. Through CFE model and case study, it is concluded that, based on strategies of E-Commerce platform evaluation index system, CFE is applied to evaluate and solve the unclear boundary of E-Commerce platform strategy indicators and inaccurate fuzziness.

关键词： E-Commerce platform strategies CFE evaluation indez system

作者: QU Zhiming LI Jinxian

作者单位: School of Civil Engineering Hebei University of Engineering Handan, Hebei province, 056038, China School of Technology YiChun University YiChun, Jiangxi Province, 336000, China

会议类型: 国际会议

会议名称: Second International Symposium on Electronic Commerce and Security(第二届电子商务与安全国际研究大会)(ISECS 2009)

会议地点: 南昌

会议语种:英文

页码: 403-407

在线出版日期: 2009-05-22（万方平台首次上网日期，不代表论文的发表时间）