Analysis on Market Characteristics and Competition Strategy of Online Games in China

摘要：

The market of online game is specified with network externalities, we analyze the market characteristics of it in China from the view of network economic; furthermore, we put forward the predominant strategy as well as the strategies to influence expectation of consumer, to increase number of users and to lock-in. The proposition of these strategies and the corresponding analyses are of practical significance to promote the online game industry in China.

关键词： market characteristic online game predominant strategy lock-in

作者: Xiaobo YOU Shan ZOU Junjie ZHONG

作者单位: College of Liberal Arts Fujian Normal University Fuzhou, China Department of Public Economics Xiamen University Xiamen, China

会议类型: 国际会议

会议名称: Second International Symposium on Electronic Commerce and Security(第二届电子商务与安全国际研究大会)(ISECS 2009)

会议地点: 南昌

会议语种:英文

页码: 539-543

在线出版日期: 2009-05-22（万方平台首次上网日期，不代表论文的发表时间）